What We Mean by ‘The Model’
The Model describes how Manna is designed to work in practice.
It reflects an approach to change that is relational, long-term, and shaped through listening and learning—rather than fixed solutions or one-size-fits-all programmes.
At its centre is a simple principle: that beauty, dignity, and opportunity can grow together, when approached with care.
The Community Work:
Children & Families at the Centre
Manna’s community work begins with children and families, with the intention of creating conditions where children can grow with curiosity and confidence, and where mothers can access pathways to skilled, dignified, and creative work.
These two dimensions are interconnected and evolve alongside one another.
Children: Safe Spaces for Play, Learning, and Growth
Manna is working toward the creation of safe, inspiring environments for play and informal learning—spaces where children can explore creativity, build confidence, and experience a sense of belonging.
The approach draws on play-based learning models, alongside design principles such as Building as Learning Aid (BaLA), which understands physical space itself as a tool for development and imagination.
The work begins at a small scale, shaped through listening to children, families, and educators, and evolving in response to what is learned over time.
Mothers & Families: Dignified Work and Participation
Alongside its work with children, Manna seeks to create pathways for mothers and families to engage in skilled and meaningful work.
The focus is not on short-term income, but on building opportunities that offer pride, creative expression, and long-term dignity.
As the model evolves, this includes the development of a Cairo-based atelier, where women can contribute to the making of the fashion line—participating in a process that values both craft and human connection.
This aspect grows gradually, shaped by trust, training, and readiness.
Fashion as a Supporting Structure
Within Manna’s model, fashion plays a dual role.
Manna the Label exists as a design practice in its own right—rooted in craftsmanship, material integrity, and cultural continuity—while also contributing to the long-term sustainability of the wider ecosystem.
The relationship is reciprocal.
The community work sustains the meaning of the garments.
The garments help sustain the work.
Together, they form a living system—where craft, care, and creativity are inseparable.