Why Fashion

Fashion carries cultural memory. It holds identity, meaning, and history through what we wear and how garments are made.

For Manna, fashion offers a way to honour craft, support skilled work, and create pieces that hold story and intention—while contributing to the long-term sustainability of the wider ecosystem.

Design Ethos

Manna the Label is not trend-driven. Design begins with research, observation, and respect for craft traditions, rather than seasonal urgency.

Silhouettes are designed to be enduring and wearable, allowing material, cut, and craftsmanship to take precedence. Each piece is developed slowly, with attention to proportion, balance, and construction.

The intention is to create garments that remain relevant beyond a single moment.

Black and white photo of a young woman standing near a wall, wearing a sleeveless, knee-length dress with a twisted knot detail at the waist.
Person cutting fabric sample swatches with scissors on a cluttered table containing fabric swatches, design books, and sewing supplies.

What the Label Is

Manna the Label is the fashion expression of Manna.

It is a considered womenswear label rooted in craftsmanship, cultural continuity, and thoughtful design—shaped with care for process, people, and place.

Each garment reflects a commitment to material integrity, proportion, and longevity, allowing craft and construction to speak with clarity.

  • At the heart of the label is a commitment to Egyptian craft as a living cultural practice.

    The work draws on regional techniques, hand processes, and artisanal knowledge—integrated with care and restraint.

    Materials are selected with equal intention. The label prioritises natural fibres for their tactility, breathability, and relationship to the body, while avoiding unnecessary synthetics wherever possible.

  • Manna the Label is currently developing its first collection.

    This early work is shaped through close collaboration with designers, artisans, and production partners, allowing space for experimentation, refinement, and technical precision.

    The focus is on building a strong foundation—ensuring that design, craft, and values are fully aligned before the collection enters the world.

  • Manna the Label exists as a design practice in its own right, while contributing to the long-term sustainability of Manna’s wider work.

    The relationship is reciprocal.

    The community sustains the meaning of the garments.

    The garments help sustain the work.

    Together, they form a system where craft, care, and cultural continuity remain inseparable.